"My entire focus while creating MUCHEIR was how it would impact people? Would it bring a positive change? What would its core values be? Why should I create MUCHEIR? That's when I realized what MUCHEIR would be, it would be a symbol of acceptance, love for the environment, love for nature, real effectiveness and it would reflect what a person feels when society pressurizes them to change their self for the "better good". MUCHEIR, strongly supports one's love for their self and encourages it every single day!